No matter if you’re selling buttons or beef, having a website is crucial for reaching your business objectives, especially when you consider the potential profits. On average, an eCommerce site brings in about $63,000 a month, and a well-run business blog can greatly enhance your brand’s visibility.

However, managing a successful and lasting website can be challenging. For those new to the online world, terms like “bounce rate” and “click-through rate” (CTR) might seem daunting, possibly discouraging you from starting a website. But fear not, as creating and keeping a website up and running is simpler than it has ever been. Even without the budget for a full-time web developer, free website builders are there to help you craft an impressive site.

Why Have a Website?

Though it requires effort, the payoff of a website in terms of business growth and reaching new customers is undeniable. Many businesses recognize this, with 51% reporting increased customer interaction through their websites, and another 36% conducting all their business online.

If you decide to create a website, ensuring it functions well and meets consumer expectations is key. Today’s consumers spend an average of two minutes per website visit and form an opinion in just half a second. This means your website needs to be user-friendly and appealing from the get-go.

Website Design for Beginners

Website design might seem daunting at first, but you don’t need to master coding or HTML to create a site that both you and your customers will love. Even beginners can launch a website in less than a week.

Start with your brand identity, selecting a color scheme and designing a few logos that represent your business well. Choose colors that are easy on the eyes.

Next, create a sitemap to guide the structure of your website. Decide on the types of pages you want and how they’ll link together. Planning your site’s structure in advance makes content creation smoother.

When choosing a website builder, consider your business needs. Popular options include WordPress, Wix, SquareSpace, Weebly, and Shopify. Each has its strengths, whether for blogging, marketing, or eCommerce.

Get to know your chosen platform and start building a few pages. After your site is live, set Key Performance Indicators (KPIs) related to your business goals, such as bounce rate, conversion rate, and keyword rankings, to identify and improve weak spots.

Sustainable Design

Today’s consumers are environmentally conscious and prefer businesses that are committed to sustainability. An average website visit generates 1.76g of CO2, but you can reduce this by optimizing your site’s design for energy efficiency.

Evergreen Content

Focus on creating content that remains relevant and requires minimal updates. Examples include how-to guides and customer testimonials. Linking these to your main pages ensures visitors always find current information.

Cyber Security

Protecting your website and customer data is crucial. Most website builders include security features, but you should still take steps like password-protecting sensitive documents and requiring two-factor authentication for access to personal data.

Conclusion

Building an effective website is more accessible than ever. With free tools at your disposal, you can create a site that’s both appealing and sustainable. Prioritize content that stays relevant and use security measures to protect your site and users.

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